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Yriej Elite was founded in 2024 by Lesrie Joy Monsales.   

I grew up watching my father sell jewelry. Since childhood, I have been fascinated with jewelry especially jewelry made with precious metals  and precious stones. When I moved to the United States from the Philippines in 2016, I began selling estate jewelry. I have always cared deeply about providing excellent customer service and quality jewelry. 

In 2021, my head began to suddenly surge with jewelry design ideas. I also noticed that if I did not capture design ideas through drawings, the ideas would quickly fade away. In 2023, I started to draw unique jewelry designs that had been fleeting in my subconscious. My jewelry design ideas would come to me vividly in the middle of the night, during the morning dawn, and even while taking a hot shower. Sometimes, my jewelry designs came to me incomplete – as only a foggy concept. These incomplete designs sometimes would only envision the centerpiece, while the rest of the jewelry remained unclear. These designs appeared to me in slow motion, often as I closed my eyes. Sometimes, I would only have a few seconds to capture the details; other times, the designs came to me like a flash of inspiration. These flashes often disappeared when I opened my eyes, and the memory of the design were gone. Despite the challenge of fully grasping my jewelry design ideas, I have diligently retained nearly all the details through proper breathing, meditation and relaxation.

 I believe in the endless potential of my abilities and the uniqueness of my design.